There are many aspects of marketing that did not exist at one time. Digital marketing and technology are the new faces of running a business. For many startups and small businesses, this can seem quite daunting. There is also the fear of not having enough knowledge and not being able to afford professional help, advertising, etc. The good news is that it is perfectly possible to have great digital marketing and effective SEO on a very small budget.
If you are looking for tips on how to set up your online presence and get your SEO plan, then this is the article for you. Here you will find details that will not only show you how to set up SEO for your site but also how it can be good without any budget.
Website
The first thing you will need is an amazing website. There are three ways to do this. You can hire a professional. This is not an optimal option in this case, as it can be a bit expensive and the goal here is to spend as little as possible. You can create a site from scratch.
This is a good choice as far as budget goes, but the chances of having the knowledge and skills required to do so are slim. You can have a friend or family member build a site for you, but the same problem presents itself here. You need a great site and unless you know a real professional who will do the work for free, you need to choose a different option.
Hosting
Finally, you can use a website hosting service. This is the best of these options. Essentially all website hosting services offer free plans and paid plans are very affordable. This fact makes it an excellent choice for very low or non-existent budgets.
There will be different customization options, different plan pricing, different URL achievements, and different ease of access properties. Be sure to choose a hosting service wisely because once you have a site up and running, it will be your landing point for everything and you will not be able to change it later.
If you are unsure which one to choose, here is a quick tip. Set up a free account with many different services. Take approximately a few weeks to explore the capabilities and reach of each. Take various features for a spin and see which is the best option. Keep in mind that this is nothing more than a test so one should avoid promoting any of these test sites. After you make a choice about which one is best, simply remove the extras and then start developing the chosen one.
An effective website that converts
It is not that you have a site, it is time to fully optimize its optimum potential. The first thing is the background and the headers and banners. It is the one that will catch the eyes of customers as the first bridge to your site. Typically, hosting services provide a wide range of backgrounds, themes, and designs. All you have to do is sort through them until you find out what you like. Of course, this decision should be more than liking the look of the subject. The good news is that it is perfectly possible to have great digital marketing and effective SEO on a very small budget.
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Colors should match some aspect of your business. Generally, it is good to match a logo, storefront, or one of the most popular products with colors. The font is another big consideration. This should reflect the tone of your business as well as please the eye.
It can try to find what works best, but that’s fine. Remember, it’s fine if you don’t take the right subject from the get-go. It will take a trial and error period to find the best fit. Generally, this is a valid, even brilliant idea for the logo at the top of each page. In this way, consumers will never doubt which site they are visiting.
SEO
Now that you have a great site, it is time to start filling it with all the amazing content that will not only provide information but also act as SEO (Search Engine Optimization). The first step is, of course, to ensure that all your contact and order information is easily located and prominently maintained. There should also be a page for pictures of products, as well as company construction, inside and outside.
SEO is about keywords and key phrases. Therefore, now you need to choose a keyword that matches your company and your products or services. For example, if you run a sports goods store, you can choose keywords like “hunting, fishing, outdoor, sportsman, rods, and reels, camping”. After choosing your keywords, you have to get the content with these keywords to strategically post to your site.